FINDING TIME FOR KAIROS

Life unfolds in the present. Yet, just as our eyes close at night, we’re jolted awake by forgotten emails. At work, we dream about doing nothing on holiday, while on holiday, we dread returning to piles of work, untouched by no one and nothing, bar a smattering of chip crumbs.

The world is at a flashpoint. The centre cannot hold. Actions taken in the name of progress and building a better future have, in too many cases, achieved the exact opposite.

For those of us who care enough to try and reverse the damage, there has never been a more important time to manage time.

In Greek mythology, three deities controlled the clock. Chronos, a stooped old man with long beard and scythe, commanded linear, quantitative time. Aion, often depicted inside a circle, was the god of cyclical or unbounded time. The third, Kairos, was a lithe young man with winged heels and long forelock, the god of opportune and qualitative time.

The great philosophers tell us that Kairos time is a state of active, open and purposeful attention to the present. Observing thoughts without judgement, catching or repelling them, being awake to experience and opportunity.

Where Chronos protected the passage of time with his scythe, grasping Kairos’ forelock accorded openness and attention ripe for experience or opportunity.

To build a better future, we’ll need to strike a balance between Chronos and Kairos time.

While Chronos is adept at moving us through our daily ‘to do’ lists and meeting our deadlines, it’s Kairos that grounds us, reduces our stress, lowers blood pressure, encourages better sleep, and so much more.

All while opening our minds to new possibilities, so that we might imagine the unimaginable and use our newfound clarity to help everyone that calls this planet home.

This will take both wildly audacious innovation and a willingness to entertain ideas we may have thought outrageous in the past.

Remember, people once laughed at the idea of gravity and sharing your observation that the earth moved around the sun was enough to get you burned at the stake.

Make no mistake though, we need ideas of that magnitude. Ideas that don’t just undo the wrongs of the past but transform them into sustainable, self-sufficient, life-giving solutions.

But here’s the problem. In psychology, dwelling in the past can be depressive and focusing on the future induces anxiety. Living in the moment is the mental holy grail. The big question is, how can we examine the missteps of the past to shape a better future without succumbing to depression or anxiety or both?

The answer is to tug the forelock of a god.

Kairos time isn’t esoteric. You don’t have to be a Stephen Hawking-level genius to welcome it into your life.

You just have to open your mind.

This article first featured in Medium in 2019.

BUILDING COMMUNITIES WITH AV JENNINGS

Everybody needs a place to call their own, and AV Jennings excel at doing just that as one of the most respected housing developers in Australia.

Tech agency Loud & Clear contracted me to uplift their website copy and write about the communities where young families would find their feet, kids would take their first steps, and lifelong networks of friends would be built.

It was a humbling project and I’m thrilled Loud & Clear selected me to take it on. You can see the full website with my work here.

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AD BUDGETS. WHO NEEDS 'EM?

Here’s a little advertising insider secret: ad budgets don’t exist. There is never money. Not for TV ads. Not for print ads. Not for sandwich boards. Sometimes there’s money for disruptive, blockchain, data-driven ads for the internet. Nah. Just kidding.

Here’s a a couple of little ads I made with Leighton Eldridge at The Works for the princely sum of a SXSW ‘13 lanyard and three Carlton Draught bottle caps. Bet you couldn’t tell. Virgin liked them so much, they ran for two years.

#TBT Going loco for Colombian cerveza

While working with the gang at the Taboo Group, I was asked to come up with an Instagram platform for Aguila, CUB’s latest brew.

It made sense to pay homage to Colombia’s famous lust for life so I cobbled together La Pasión de Colombia, a term that needs no translation.

My long-time admiration of photographer/influencer/cool girl Sarah Bahbah (now with Photoplay) became a co-creation opportunity and we slung her a 6-pack of Aguila and packed her off to Coachella.

@Aguila_au became CUB and SABMiller’s best performing brand on Instagram globally. Aguila didn’t catch on with drinkers in Australia. Thankfully, beautiful content never dies.