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Kiri Wheaton
SENIOR COPYWRITER & CREATIVE
THE HOME OF ADVENTURE
Queenstown is a wonderland all year round. There’s genuinely something exhilarating for everyone. And that’s what Destination Queenstown wanted to celebrate in their latest brand film.
Purposefully emotive and anthemic, my Home of Adventure concept won the pitch and off to Queenstown I went.
To capture each seasonal element as scripted the shoot took place over a year. The rhythm of the stirring soundtrack was a big part of the treatment and I worked with the composer to get it pitch perfect.
“The video and “Home of Adventure’ tagline has informed a whole new brand strategy. It’s truly exciting new chapter for us. Your hard work and talent were a crucial part of bringing that to life. Thank you!”