MYER KATY PERRY

Myer had enlisted the star power of Katy Perry and wanted a retail campaign to inspire fans and families to get shopping. We had just four hours with Katy to capture all the content needed for TV, online and social and do it all on a ridiculously lean production budget.

To highlight the Myer’s celebrity pull, we created an enormous dimensional Myer logo to serve as Katy’s throne. We added gold confetti for Hollywood-style drama and a cameo of Katy’s beloved pooch Nugget for cuteness. My own dog Lupe stepped in to do the ‘bark-over’.